Cambridge School
Parla idiomes & feel free
Parla idiomes & feel free
Briefing
Solution
After receiving a mood board representing the style and tone desired by Cambridge School, we determined that they sought an aesthetic and language for a new target audience: young people. They wanted something that would make teenagers and young adults feel motivated to study and learn languages.
We developed a campaign slogan and tone that stimulate freedom, combined with a universe of stickers to apply to old images. We created humorous, joyful, and youthful designs. The result is a strong identity that renews the aesthetics and language of this language academy to reach a younger target audience.
Tags
Awards
Anuaria Gold 2020 - Best commercial advertising campaign
CLAP Platinum 2020 - Best brochure or set of of promotional leaflets
CLAP Platinum 2020 - Best outdoor advertisement or campaign
© Vibranding
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