![](https://freight.cargo.site/t/original/i/e2b393cf5746b38ee398c6452bc17af6473ca9b1441740720963821d908c0206/DanielPancorbo_Cambridge-School_Claim_1640.gif)
Cambridge School
Parla idiomes & feel free
Parla idiomes & feel free
Briefing
Solution
After receiving a mood board representing the style and tone desired by Cambridge School, we determined that they sought an aesthetic and language for a new target audience: young people. They wanted something that would make teenagers and young adults feel motivated to study and learn languages.
We developed a campaign slogan and tone that stimulate freedom, combined with a universe of stickers to apply to old images. We created humorous, joyful, and youthful designs. The result is a strong identity that renews the aesthetics and language of this language academy to reach a younger target audience.
Tags
Awards
Anuaria Gold 2020 - Best commercial advertising campaign
CLAP Platinum 2020 - Best brochure or set of of promotional leaflets
CLAP Platinum 2020 - Best outdoor advertisement or campaign
© Vibranding
![](https://freight.cargo.site/t/original/i/9d07fa210ae241fba9b0bdf626270dbd315b6f66c6abfa3ecc71326c80d78df9/DanielPancorbo_Cambridge-School_Posters_01_1640.jpg)
![](https://freight.cargo.site/t/original/i/afaa3207061934d770ca86f3a6e0c8e0299271e487496f81cdc12ae42c6a90b5/DanielPancorbo_Cambridge-School_Stickers_1640.jpg)
![](https://freight.cargo.site/t/original/i/b069bb3c94c04ea7cda4d4889f5490774cf5a3bd2357ce9dea5fb0cf8bee92ff/DanielPancorbo_Cambridge-School_Photocall_906.jpg)
![](https://freight.cargo.site/t/original/i/302265a1d4c40d8fb76672783514359578076a743245cba8958f664295407031/DanielPancorbo_Cambridge-School_Bodegon-01_906.jpg)
![](https://freight.cargo.site/t/original/i/88d9fe262a4796ea8c3125f0144adee5e74892784446626c2e38dd1340917374/DanielPancorbo_Cambridge-School_Cazadora_906.jpg)
![](https://freight.cargo.site/t/original/i/9ba28118ce1461477c6e3cce936356083f353b97c2dc0560997389f25169ecaa/DanielPancorbo_Cambridge-School_Bodegon-02_906.jpg)
![](https://freight.cargo.site/t/original/i/850d38334d5c71e298bc222584ae014471a7738c965cb4a8f71bbe512b82f733/DanielPancorbo_Cambridge-School_Posters_02_1640.jpg)
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