Lersa is the electric company of Ripoll since 1953. Along with the social movement towards energy transition, they needed to redesign their image to appear more sustainable, versatile, and up-to-date without losing their identity.
We redesigned Lersa's branding with a focus on a new type of customer, modern and environmentally conscious. We also adapted the identity to new graphic and digital communication channels. Additionally, we created a unique iconographic language that completes the new identity.
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