![](https://freight.cargo.site/t/original/i/27987d240eac0ec096c687302faca00a277f9e046d3fc1a5dfac1df33518bc6f/DanielPancorbo_BeOh_Naming_1640.png)
Be Oh!
Vegan Morcilla
Vegan Morcilla
Briefing
Solution
The product is a 100% plant-based blood sausage, and the client wanted to showcase the recipe's renewal and convey the surprise of experiencing the same traditional flavor.
Using a call to action to promote and evoke the organic world was a good idea. The solution: Be Oh!
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