https://danielpancorbo.com Daniel Pancorbo Thu, 01 Jun 2023 09:23:32 +0000 https://danielpancorbo.com en https://danielpancorbo.com/Reel Thu, 30 Mar 2023 14:52:08 +0000 Daniel Pancorbo https://danielpancorbo.com/Reel <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/7df5c47cae90ce00099f54e989b4c9138ae6a3b9b2905243fe8128c2e8a67cc4/DanielPancorbo_Farmacia-San-Telmo_Papeleria_1640px.jpg" data-mid="174118746" border="0" src="https://freight.cargo.site/w/1000/i/7df5c47cae90ce00099f54e989b4c9138ae6a3b9b2905243fe8128c2e8a67cc4/DanielPancorbo_Farmacia-San-Telmo_Papeleria_1640px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/ec55a276d84c8158f2e1d525913784f7d4b5d46a4fe42f176338f33075c268b0/DanielPancorbo_Mastertouch_Cards_2.png" data-mid="182184808" border="0" src="https://freight.cargo.site/w/1000/i/ec55a276d84c8158f2e1d525913784f7d4b5d46a4fe42f176338f33075c268b0/DanielPancorbo_Mastertouch_Cards_2.png" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/a150719685115f86b47e0879d716685402e08a28ad296a16dadb6220dea09da5/DanielPancorbo_Coniex_Posters2_1640.jpg" data-mid="173687126" border="0" src="https://freight.cargo.site/w/1000/i/a150719685115f86b47e0879d716685402e08a28ad296a16dadb6220dea09da5/DanielPancorbo_Coniex_Posters2_1640.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3405dc20187e3ea06752c2ba138dbe19912d39df690fb4efb6a4402d1c7df125/DanielPancorboConsumZumos_1920x1280px.jpg" data-mid="173688767" border="0" src="https://freight.cargo.site/w/1000/i/3405dc20187e3ea06752c2ba138dbe19912d39df690fb4efb6a4402d1c7df125/DanielPancorboConsumZumos_1920x1280px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/5c955b934cf26baac2e858263590eb852ffc8de0bf36fd01a8b7ca6e2063babc/DanielPancorbo_Motivacion_vida_Posters_1640.jpg" data-mid="182539818" border="0" src="https://freight.cargo.site/w/1000/i/5c955b934cf26baac2e858263590eb852ffc8de0bf36fd01a8b7ca6e2063babc/DanielPancorbo_Motivacion_vida_Posters_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6c452d30f8e98de1f98360ac030c548c94794cc3e96d113389ce642d7b025a40/DanielPancorbo_Delissimos_Bodegon_01_1640.jpg" data-mid="173688901" border="0" src="https://freight.cargo.site/w/1000/i/6c452d30f8e98de1f98360ac030c548c94794cc3e96d113389ce642d7b025a40/DanielPancorbo_Delissimos_Bodegon_01_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/4fa3c10aa6ab633a9bdb4e94b099daba5e48f13bd45c278df482ae69e52133ab/DanielPancorbo_Coloreandolailusion_Thumbs_1640.jpg" data-mid="173688912" border="0" src="https://freight.cargo.site/w/1000/i/4fa3c10aa6ab633a9bdb4e94b099daba5e48f13bd45c278df482ae69e52133ab/DanielPancorbo_Coloreandolailusion_Thumbs_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6c1318b2148bbc6b559ea5cc92af642ac20c8d95c089bf0aaed529040b9de503/Logo-MB-Runest_1.gif" data-mid="174186345" border="0" src="https://freight.cargo.site/w/1000/i/6c1318b2148bbc6b559ea5cc92af642ac20c8d95c089bf0aaed529040b9de503/Logo-MB-Runest_1.gif" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/e2b393cf5746b38ee398c6452bc17af6473ca9b1441740720963821d908c0206/DanielPancorbo_Cambridge-School_Claim_1640.gif" data-mid="173689058" border="0" src="https://freight.cargo.site/w/1000/i/e2b393cf5746b38ee398c6452bc17af6473ca9b1441740720963821d908c0206/DanielPancorbo_Cambridge-School_Claim_1640.gif" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/dd7686f3842a91689003150eaac9b775a1dcb55cba66dadfe5f162f180267567/DanielPancorbo_Neo-Din_Bodegon_1640.jpg" data-mid="174081193" border="0" src="https://freight.cargo.site/w/1000/i/dd7686f3842a91689003150eaac9b775a1dcb55cba66dadfe5f162f180267567/DanielPancorbo_Neo-Din_Bodegon_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6b642d9bfdf7e80c16f94cc68df29cfc28cb1389c074a72b2c275d72879f3dff/DanielPancorbo_Jornades_Fold_1640.gif" data-mid="174082419" border="0" src="https://freight.cargo.site/w/1000/i/6b642d9bfdf7e80c16f94cc68df29cfc28cb1389c074a72b2c275d72879f3dff/DanielPancorbo_Jornades_Fold_1640.gif" /> Functional, aesthetic and ethical design of branding, packaging &amp; communicationArt direction &amp; Creative design Art direction Branding Packaging Communication Naming Typography Animation Photography Illustration https://danielpancorbo.com/Master-Touch-1 Thu, 01 Jun 2023 09:23:32 +0000 Daniel Pancorbo https://danielpancorbo.com/Master-Touch-1 <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/23e9bd906fd81f38dcee9a591bf66096337d8bd478c8bbd424d796de080aa217/20230321_Mastertouch_Logo.gif" data-mid="180641472" border="0" src="https://freight.cargo.site/w/1000/i/23e9bd906fd81f38dcee9a591bf66096337d8bd478c8bbd424d796de080aa217/20230321_Mastertouch_Logo.gif" /> Master TouchPaintless Dent Repair Briefing Solution Sometimes we don't have to go far to receive a client's commission. In this case, it was a family member who needed to create a brand identity from scratch for a new Paintless Dent Repair (PDR) company. It's an innovative profession that involves repairing dents in vehicles by applying continuous touches from the inside of the panel, so the vehicle looks like new without losing its original value. We knew that the key concept was the touch, and that the work of a rod technician was artisanal. A master craftsman (or master of the touch) seeks the exact point to strike and shape the panel. Therefore, "Master Touch" was a logical and highly representative name for a new identity. Once the name was established, it was time to give it shape. Drawing inspiration from the client's own personality and the American automotive world, an old-school style was used. From there, creating all the communication elements for social media, stationery, uniforms, and other materials was just a tremendously fun game. Tags Art direction Branding Communication Naming <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/c7253d0338852b98c03d44f8639d687ce13b3b6584b74f4542b384e084f70459/DanielPancorbo_Mastertouch_Naming.jpg" data-mid="182184608" border="0" src="https://freight.cargo.site/w/1000/i/c7253d0338852b98c03d44f8639d687ce13b3b6584b74f4542b384e084f70459/DanielPancorbo_Mastertouch_Naming.jpg" /> <img width="1093" height="1093" width_o="1093" height_o="1093" data-src="https://freight.cargo.site/t/original/i/b5923939242ff96455225ea6344a33dd92ca187d809f59b8719546a39d449794/DanielPancorbo_Mastertouch_Cards_Antes_1.jpg" data-mid="180786615" border="0" src="https://freight.cargo.site/w/1000/i/b5923939242ff96455225ea6344a33dd92ca187d809f59b8719546a39d449794/DanielPancorbo_Mastertouch_Cards_Antes_1.jpg" /> <img width="1093" height="1093" width_o="1093" height_o="1093" data-src="https://freight.cargo.site/t/original/i/24727de0a63206832c7b100d41392bce51cf6d6a31300a0041422c0aff0afefd/DanielPancorbo_Mastertouch_Cards_Despues_1.jpg" data-mid="180786632" border="0" src="https://freight.cargo.site/w/1000/i/24727de0a63206832c7b100d41392bce51cf6d6a31300a0041422c0aff0afefd/DanielPancorbo_Mastertouch_Cards_Despues_1.jpg" /> <img width="822" height="1093" width_o="822" height_o="1093" data-src="https://freight.cargo.site/t/original/i/71481bcf59edeed697511fbadb3a0b8477ad6e7e6f0d17afc2ac755c627398a0/DanielPancorbo_Mastertouch_Poster_2.jpg" data-mid="183776048" border="0" src="https://freight.cargo.site/w/822/i/71481bcf59edeed697511fbadb3a0b8477ad6e7e6f0d17afc2ac755c627398a0/DanielPancorbo_Mastertouch_Poster_2.jpg" /> <img width="822" height="1093" width_o="822" height_o="1093" data-src="https://freight.cargo.site/t/original/i/8448b24ec10c0fc12f8aa7093826728656fb82cf040181f2f593f4a474711940/DanielPancorbo_Mastertouch_Stickers-3.jpg" data-mid="181296843" border="0" src="https://freight.cargo.site/w/822/i/8448b24ec10c0fc12f8aa7093826728656fb82cf040181f2f593f4a474711940/DanielPancorbo_Mastertouch_Stickers-3.jpg" /> <img width="822" height="822" width_o="822" height_o="822" data-src="https://freight.cargo.site/t/original/i/9b6a852fa617cf2df4c1257d794b3b7898ebea4a8912e4f32ce2188a0550f4fc/DanielPancorbo_Mastertouch_Pin.jpg" data-mid="180780502" border="0" src="https://freight.cargo.site/w/822/i/9b6a852fa617cf2df4c1257d794b3b7898ebea4a8912e4f32ce2188a0550f4fc/DanielPancorbo_Mastertouch_Pin.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/392fe5b455de78a0ba68205dcc77e959b391b6a5c7f729cb64225b4a4536cfb3/DanielPancorbo_Mastertouch_Stickers.jpg" data-mid="180635054" border="0" src="https://freight.cargo.site/w/1000/i/392fe5b455de78a0ba68205dcc77e959b391b6a5c7f729cb64225b4a4536cfb3/DanielPancorbo_Mastertouch_Stickers.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/2fc2aa922837618b99c5dd7794235174fc7452a64fc3fa55c6813b4440ab34cd/DanielPancorbo_Mastertouch_Instagram_Story_1640.jpg" data-mid="182180922" border="0" src="https://freight.cargo.site/w/1000/i/2fc2aa922837618b99c5dd7794235174fc7452a64fc3fa55c6813b4440ab34cd/DanielPancorbo_Mastertouch_Instagram_Story_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/7669ea6cdd18f6804acdc339e6f8e422debd941cc9ecb379c2fb0bd0f8d422df/DanielPancorbo_Mastertouch_Instagram_Post_1640.jpg" data-mid="182180002" border="0" src="https://freight.cargo.site/w/1000/i/7669ea6cdd18f6804acdc339e6f8e422debd941cc9ecb379c2fb0bd0f8d422df/DanielPancorbo_Mastertouch_Instagram_Post_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/ec55a276d84c8158f2e1d525913784f7d4b5d46a4fe42f176338f33075c268b0/DanielPancorbo_Mastertouch_Cards_2.png" data-mid="180661705" border="0" src="https://freight.cargo.site/w/1000/i/ec55a276d84c8158f2e1d525913784f7d4b5d46a4fe42f176338f33075c268b0/DanielPancorbo_Mastertouch_Cards_2.png" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/06d8cd7a140c84de3b8ec10079dd4eb74a2a9506071784ff1d838f4c3e50c769/DanielPancorbo_Mastertouch_Cards.png" data-mid="180660078" border="0" src="https://freight.cargo.site/w/1000/i/06d8cd7a140c84de3b8ec10079dd4eb74a2a9506071784ff1d838f4c3e50c769/DanielPancorbo_Mastertouch_Cards.png" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/8391bcd8d10a8ec43c7569fb423dfe1376d80c6537b4c2b96ef56545a5d4360e/DanielPancorbo_Mastertouch_Card-A4_1640.jpg" data-mid="181220441" border="0" src="https://freight.cargo.site/w/1000/i/8391bcd8d10a8ec43c7569fb423dfe1376d80c6537b4c2b96ef56545a5d4360e/DanielPancorbo_Mastertouch_Card-A4_1640.jpg" /> <img width="822" height="822" width_o="822" height_o="822" data-src="https://freight.cargo.site/t/original/i/67525239565fb410760ad0940e20ed74412aebf0ea2fd7565117826551d933a8/20230321_Mastertouch_Shirt-Front_822.png" data-mid="180636117" border="0" src="https://freight.cargo.site/w/822/i/67525239565fb410760ad0940e20ed74412aebf0ea2fd7565117826551d933a8/20230321_Mastertouch_Shirt-Front_822.png" /> <img width="822" height="822" width_o="822" height_o="822" data-src="https://freight.cargo.site/t/original/i/4cee70983e1c0f9bc8baf45d0f7b43b96db4c7694502a90b7ec048c3d866d21d/20230321_Mastertouch_Shirt-Back_822.png" data-mid="180764910" border="0" src="https://freight.cargo.site/w/822/i/4cee70983e1c0f9bc8baf45d0f7b43b96db4c7694502a90b7ec048c3d866d21d/20230321_Mastertouch_Shirt-Back_822.png" /> <img width="1640" height="822" width_o="1640" height_o="822" data-src="https://freight.cargo.site/t/original/i/248431539bdb2fc426a3d485709bbf31eae73d7b06502fb51a126f098524d0da/DanielPancorbo_Mastertouch_Shirt-Detail.jpg" data-mid="180764982" border="0" src="https://freight.cargo.site/w/1000/i/248431539bdb2fc426a3d485709bbf31eae73d7b06502fb51a126f098524d0da/DanielPancorbo_Mastertouch_Shirt-Detail.jpg" /> <img width="822" height="822" width_o="822" height_o="822" data-src="https://freight.cargo.site/t/original/i/b6f9f494740454e6b12db16f9a6972ffe07467afc80e6e8f03f5dbf6aec7b346/20230321_Mastertouch_Shirt-Front-2_822.png" data-mid="180640128" border="0" src="https://freight.cargo.site/w/822/i/b6f9f494740454e6b12db16f9a6972ffe07467afc80e6e8f03f5dbf6aec7b346/20230321_Mastertouch_Shirt-Front-2_822.png" /> <img width="822" height="822" width_o="822" height_o="822" data-src="https://freight.cargo.site/t/original/i/bbc49d183b001cd20d5824a56de797f5f47f10f9996b6010073080fd2214e35b/20230321_Mastertouch_Shirt-Back-2_822.png" data-mid="180640127" border="0" src="https://freight.cargo.site/w/822/i/bbc49d183b001cd20d5824a56de797f5f47f10f9996b6010073080fd2214e35b/20230321_Mastertouch_Shirt-Back-2_822.png" /> <img width="1640" height="1640" width_o="1640" height_o="1640" data-src="https://freight.cargo.site/t/original/i/614b39c5150202cfd57bf42a38ca02cf1e3a09c066848eaa619a7fbd68bc2097/DanielPancorbo_Mastertouch_Sweatshirt_1640.png" data-mid="180666868" border="0" src="https://freight.cargo.site/w/1000/i/614b39c5150202cfd57bf42a38ca02cf1e3a09c066848eaa619a7fbd68bc2097/DanielPancorbo_Mastertouch_Sweatshirt_1640.png" /> Ver más proyectos https://danielpancorbo.com/Coniex Sat, 27 Nov 2021 22:09:10 +0000 Daniel Pancorbo https://danielpancorbo.com/Coniex <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/334f9d777acd27ec60743cbf96d8667ba88c73db966332a0e7102c0cfee78526/DanielPancorbo_Coniex_Brandbook_1640.jpg" data-mid="171596419" border="0" src="https://freight.cargo.site/w/1000/i/334f9d777acd27ec60743cbf96d8667ba88c73db966332a0e7102c0cfee78526/DanielPancorbo_Coniex_Brandbook_1640.jpg" /> Beyond with youConiex Briefing Solution Coniex is a brand with over 30 years of experience in the manufacturing of silicone elastomers and surface treatment. It required a rebranding and identity renovation. They had an outdated image characterized by beveled effects, gradients, and typographic choices typical of the 80s. The project's goal was to create a visual identity that would maintain the brand's legacy while effectively positioning it in an increasingly competitive market. Additionally, there was a need for a strong connection between Coniex and Siocast, an emerging sister company that had just established its own brand identity. In tackling the challenge of connecting with Siocast, we chose to unify both brands by using the same typeface (Museo Sans) and adding a triangle at the dot of the "i". Next, we dissected the letter "C" into two equal halves to integrate the concept of surface treatment. The bottom part focused on the world of molds, while the top part reflected the process of blasting a piece with a gradient from white to red. The use of solid red in the bottom part adds a sense of stability and trust in the brand. The result is a renewed and cohesive visual identity for Coniex that reflects its legacy and showcases its capacity for innovation and adaptability. This strategic and creative approach has established a distinctive brand in the industry that stands out in terms of branding and creative identity. Tags Art direction Branding Packaging Communication © Pixel <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/a150719685115f86b47e0879d716685402e08a28ad296a16dadb6220dea09da5/DanielPancorbo_Coniex_Posters2_1640.jpg" data-mid="171574368" border="0" src="https://freight.cargo.site/w/1000/i/a150719685115f86b47e0879d716685402e08a28ad296a16dadb6220dea09da5/DanielPancorbo_Coniex_Posters2_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/04f25587c1d83dd75e3063876e5ed5f44dfd706e99b77ee18f838451afbbe61b/DanielPancorbo_Coniex_Tarjetas_1640.jpg" data-mid="171575402" border="0" src="https://freight.cargo.site/w/1000/i/04f25587c1d83dd75e3063876e5ed5f44dfd706e99b77ee18f838451afbbe61b/DanielPancorbo_Coniex_Tarjetas_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/157c7ca9ae18719f811d867fbe013c34ab9d5a06a9e992e36f456f315f6de316/DanielPancorbo_Coniex_Mail_1640.jpg" data-mid="171595421" border="0" src="https://freight.cargo.site/w/1000/i/157c7ca9ae18719f811d867fbe013c34ab9d5a06a9e992e36f456f315f6de316/DanielPancorbo_Coniex_Mail_1640.jpg" /> <img width="1640" height="1318" width_o="1640" height_o="1318" data-src="https://freight.cargo.site/t/original/i/24d6ab8025c0aa647f467f45da2e6243ce5c020fb5c43e62bcd4fd85890b31b6/DanielPancorbo_Coniex_Caja2_1640.jpg" data-mid="171576763" border="0" src="https://freight.cargo.site/w/1000/i/24d6ab8025c0aa647f467f45da2e6243ce5c020fb5c43e62bcd4fd85890b31b6/DanielPancorbo_Coniex_Caja2_1640.jpg" /> <img width="737" height="1093" width_o="737" height_o="1093" data-src="https://freight.cargo.site/t/original/i/9b2fcf6a3d15917bb4063f442ad10458bc2dff41db75571d063f6d615b917612/DanielPancorbo_Coniex_Domingflex_737.jpg" data-mid="193764410" border="0" src="https://freight.cargo.site/w/737/i/9b2fcf6a3d15917bb4063f442ad10458bc2dff41db75571d063f6d615b917612/DanielPancorbo_Coniex_Domingflex_737.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/11b8ca36b10170c994da0cb2709d827a2989339e807d2c07d020f0426fb33efa/DanielPancorbo_Coniex_Caja1_1640.jpg" data-mid="171575762" border="0" src="https://freight.cargo.site/w/1000/i/11b8ca36b10170c994da0cb2709d827a2989339e807d2c07d020f0426fb33efa/DanielPancorbo_Coniex_Caja1_1640.jpg" /> <img width="737" height="990" width_o="737" height_o="990" data-src="https://freight.cargo.site/t/original/i/fee1b6fc39a7f354de1be3cc7e844892ffc1cd59b3e8a0f30ffae07bc9e0db4a/DanielPancorbo_Coniex_Saco_737.jpg" data-mid="193765064" border="0" src="https://freight.cargo.site/w/737/i/fee1b6fc39a7f354de1be3cc7e844892ffc1cd59b3e8a0f30ffae07bc9e0db4a/DanielPancorbo_Coniex_Saco_737.jpg" /> <img width="737" height="491" width_o="737" height_o="491" data-src="https://freight.cargo.site/t/original/i/88367abac9c21265035ffa684fdbdba3561c636284f48411770b5576fd14bee5/DanielPancorbo_Coniex_Precinto_737.jpg" data-mid="171577959" border="0" src="https://freight.cargo.site/w/737/i/88367abac9c21265035ffa684fdbdba3561c636284f48411770b5576fd14bee5/DanielPancorbo_Coniex_Precinto_737.jpg" /> <img width="737" height="492" width_o="737" height_o="492" data-src="https://freight.cargo.site/t/original/i/0ef71edbcf76b2d9010b3f8cfb7e92172282ee86b7823cedd5040fe10b266ea1/DanielPancorbo_Coniex_iPhone_737.jpg" data-mid="171577092" border="0" src="https://freight.cargo.site/w/737/i/0ef71edbcf76b2d9010b3f8cfb7e92172282ee86b7823cedd5040fe10b266ea1/DanielPancorbo_Coniex_iPhone_737.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/8a108e2898bfabde911621f034e2e8f82ef5dadd3482dd205505b73bc4e2b298/DanielPancorbo_Coniex_Vehiculo2_1640.jpg" data-mid="171573879" border="0" src="https://freight.cargo.site/w/1000/i/8a108e2898bfabde911621f034e2e8f82ef5dadd3482dd205505b73bc4e2b298/DanielPancorbo_Coniex_Vehiculo2_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/5ea25fec007724d5bc1b2b93efdde9cef54444179e32f71c6c75f055b6ca85a1/DanielPancorbo_Coniex_Papeleria_1640.jpg" data-mid="171208159" border="0" src="https://freight.cargo.site/w/1000/i/5ea25fec007724d5bc1b2b93efdde9cef54444179e32f71c6c75f055b6ca85a1/DanielPancorbo_Coniex_Papeleria_1640.jpg" /> Ver más proyectos https://danielpancorbo.com/San-Telmo Thu, 06 Jan 2022 21:24:49 +0000 Daniel Pancorbo https://danielpancorbo.com/San-Telmo <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/8d0090585e298f5638c2c341bf6f43a12c2a188278de36bd4011ec6a54daa8f4/DanielPancorbo_Farmacia-San-Telmo_Acueducto_906px.jpg" data-mid="130370470" border="0" src="https://freight.cargo.site/w/906/i/8d0090585e298f5638c2c341bf6f43a12c2a188278de36bd4011ec6a54daa8f4/DanielPancorbo_Farmacia-San-Telmo_Acueducto_906px.jpg" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/62ea7f15e7807216794ba7e7b9990de417d4c7b2ebf99fb8708285e7ff43da4c/DanielPancorbo_Farmacia-San-Telmo_Cruz_906px.jpg" data-mid="130370471" border="0" src="https://freight.cargo.site/w/906/i/62ea7f15e7807216794ba7e7b9990de417d4c7b2ebf99fb8708285e7ff43da4c/DanielPancorbo_Farmacia-San-Telmo_Cruz_906px.jpg" /> <img width="1640" height="873" width_o="1640" height_o="873" data-src="https://freight.cargo.site/t/original/i/7e1046dfa35ceb86f3715f7c8ced59fec4cc564591774ff149f7d8e6d366b5e5/DanielPancorbo_Farmacia-San-Telmo_Reticula_1640.jpg" data-mid="174118575" border="0" src="https://freight.cargo.site/w/1000/i/7e1046dfa35ceb86f3715f7c8ced59fec4cc564591774ff149f7d8e6d366b5e5/DanielPancorbo_Farmacia-San-Telmo_Reticula_1640.jpg" /> San TelmoPharmacy Briefing Solution The San Telmo Pharmacy is located in an emblematic area of Málaga and needed a new identity design that would mark the beginning of a new phase. Additionally, they wanted to reflect their closeness to the neighborhood and their name. The only requirement was to maintain the traditional color of the pharmaceutical industry combined with an earthy color. We started by designing a symbol that merged the emblem of the neighborhood (the San Telmo aqueduct) with the pharmacy cross. This way, we illustrated the connection between the pharmacy and the neighborhood. Subsequently, we designed an iconography that could be used on various media, such as posters, products, or promotions. We applied a typographic combination that provided readability, especially considering the pharmacy's most frequent customers. Finally, for the earthy tone, we decided to use Albero due to its strong connection with Andalucía. Tags Awards Art direction Branding Communication Anuaria Selection 2023 - Best logo for a product or service <img width="1640" height="875" width_o="1640" height_o="875" data-src="https://freight.cargo.site/t/original/i/6136c4cde2c279c9b9593732cea13dd22a6beff6d48f1caa9634d38c4d6d88ba/DanielPancorbo_Farmacia-San-Telmo_Grid_1920px.gif" data-mid="174119629" border="0" src="https://freight.cargo.site/w/1000/i/6136c4cde2c279c9b9593732cea13dd22a6beff6d48f1caa9634d38c4d6d88ba/DanielPancorbo_Farmacia-San-Telmo_Grid_1920px.gif" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/7f6cbc01caef42dffa9c13635c22703e6697e00e006eef6cb37be0ebac86bdfd/DanielPancorbo_Farmacia-San-Telmo_Batas_1640px.jpg" data-mid="174115468" border="0" src="https://freight.cargo.site/w/1000/i/7f6cbc01caef42dffa9c13635c22703e6697e00e006eef6cb37be0ebac86bdfd/DanielPancorbo_Farmacia-San-Telmo_Batas_1640px.jpg" /> <img width="772" height="1093" width_o="772" height_o="1093" data-src="https://freight.cargo.site/t/original/i/3993b9f08d659839d50df53408d0f701e832c28ee7882b0e7f85fb367f853c1e/DanielPancorbo_Farmacia-San-Telmo_Tote-bag_772px.jpg" data-mid="174118172" border="0" src="https://freight.cargo.site/w/772/i/3993b9f08d659839d50df53408d0f701e832c28ee7882b0e7f85fb367f853c1e/DanielPancorbo_Farmacia-San-Telmo_Tote-bag_772px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/7df5c47cae90ce00099f54e989b4c9138ae6a3b9b2905243fe8128c2e8a67cc4/DanielPancorbo_Farmacia-San-Telmo_Papeleria_1640px.jpg" data-mid="174115568" border="0" src="https://freight.cargo.site/w/1000/i/7df5c47cae90ce00099f54e989b4c9138ae6a3b9b2905243fe8128c2e8a67cc4/DanielPancorbo_Farmacia-San-Telmo_Papeleria_1640px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/592fa1e083de67d1aefd40e9f6a5a0dd14c1719e2f526e1dee9dfaed7484ac50/DanielPancorbo_Farmacia-San-Telmo_Cartel_1640px.jpg" data-mid="174116271" border="0" src="https://freight.cargo.site/w/1000/i/592fa1e083de67d1aefd40e9f6a5a0dd14c1719e2f526e1dee9dfaed7484ac50/DanielPancorbo_Farmacia-San-Telmo_Cartel_1640px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/0bc5620e90c2f5caba3bb3b6b68b694b58c58bdc7add95bfae67ef6f8dff5175/DanielPancorbo_Farmacia-San-Telmo_Bolsas_1640px.jpg" data-mid="174115717" border="0" src="https://freight.cargo.site/w/1000/i/0bc5620e90c2f5caba3bb3b6b68b694b58c58bdc7add95bfae67ef6f8dff5175/DanielPancorbo_Farmacia-San-Telmo_Bolsas_1640px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6dc86fe9bc937c409dd116887caf4118c15174361da88ff9d4cc25a1fc7a4450/DanielPancorbo_Farmacia-San-Telmo_Tension_1640px.jpg" data-mid="174116261" border="0" src="https://freight.cargo.site/w/1000/i/6dc86fe9bc937c409dd116887caf4118c15174361da88ff9d4cc25a1fc7a4450/DanielPancorbo_Farmacia-San-Telmo_Tension_1640px.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/2cfe70f9b04d71c05282af405221373be173c4a839a0b38896732ecface6ca9b/DanielPancorbo_Farmacia-San-Telmo_Pegatinas_1640px.jpg" data-mid="174116217" border="0" src="https://freight.cargo.site/w/1000/i/2cfe70f9b04d71c05282af405221373be173c4a839a0b38896732ecface6ca9b/DanielPancorbo_Farmacia-San-Telmo_Pegatinas_1640px.jpg" /> Ver más proyectos https://danielpancorbo.com/Lersa Wed, 31 Aug 2022 18:55:16 +0000 Daniel Pancorbo https://danielpancorbo.com/Lersa <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/0637cf4d7786ba3b7240e56c2e6595bd9792247ced1b79aa87ef00674d8560de/DanielPancorbo_Lersa_Tarjetas_1640.png" data-mid="152243522" border="0" src="https://freight.cargo.site/w/1000/i/0637cf4d7786ba3b7240e56c2e6595bd9792247ced1b79aa87ef00674d8560de/DanielPancorbo_Lersa_Tarjetas_1640.png" /> LersaEnergía Briefing Solution Lersa is the electric company of Ripoll since 1953. Along with the social movement towards energy transition, they needed to redesign their image to appear more sustainable, versatile, and up-to-date without losing their identity. We redesigned Lersa's branding with a focus on a new type of customer, modern and environmentally conscious. We also adapted the identity to new graphic and digital communication channels. Additionally, we created a unique iconographic language that completes the new identity. Tags Art direction Branding Communication © Pixel <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/c9b028edd098de5a0f4df8a149f17a0d1a66fea7d370e0d76e4fd057ed5822d7/DanielPancorbo_Lersa_Logo_1640.png" data-mid="151757823" border="0" src="https://freight.cargo.site/w/1000/i/c9b028edd098de5a0f4df8a149f17a0d1a66fea7d370e0d76e4fd057ed5822d7/DanielPancorbo_Lersa_Logo_1640.png" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/45a695ef6edf62184cf4c8ceabde37a448b61965a5878589c4a41e4f7dcf4cfc/DanielPancorbo_Lersa_Logo-Antes_609.png" data-mid="152043113" border="0" src="https://freight.cargo.site/w/906/i/45a695ef6edf62184cf4c8ceabde37a448b61965a5878589c4a41e4f7dcf4cfc/DanielPancorbo_Lersa_Logo-Antes_609.png" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/626ac99c1b53e7a8b179777ea08127dede58b89640b6bed9eba8d0193cb02ab7/DanielPancorbo_Lersa_Logo_609.png" data-mid="152043112" border="0" src="https://freight.cargo.site/w/906/i/626ac99c1b53e7a8b179777ea08127dede58b89640b6bed9eba8d0193cb02ab7/DanielPancorbo_Lersa_Logo_609.png" /> <img width="1640" height="791" width_o="1640" height_o="791" data-src="https://freight.cargo.site/t/original/i/3cf4f770ece59ebfad3bc876a71d0cf513c7bb65b2b319c91ba56d90e9eb1dc7/DanielPancorbo_Lersa_Construcion_1640.png" data-mid="152043111" border="0" src="https://freight.cargo.site/w/1000/i/3cf4f770ece59ebfad3bc876a71d0cf513c7bb65b2b319c91ba56d90e9eb1dc7/DanielPancorbo_Lersa_Construcion_1640.png" /><img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/31b8116ea15399708577ff4f9a6e38a514c28afae8f5fc1d7d0ad38b1ec26e56/DanielPancorbo_Lersa_Paleta_1640.png" data-mid="152641109" border="0" src="https://freight.cargo.site/w/1000/i/31b8116ea15399708577ff4f9a6e38a514c28afae8f5fc1d7d0ad38b1ec26e56/DanielPancorbo_Lersa_Paleta_1640.png" /> <img width="1640" height="1640" width_o="1640" height_o="1640" data-src="https://freight.cargo.site/t/original/i/b889afeceece1d468cee763536d7a61cb5e4e5094a70d880adacb12624f0a707/DanielPancorbo_Lersa_Iconografia_1640.gif" data-mid="162056401" border="0" src="https://freight.cargo.site/w/1000/i/b889afeceece1d468cee763536d7a61cb5e4e5094a70d880adacb12624f0a707/DanielPancorbo_Lersa_Iconografia_1640.gif" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/72699d4ce3d7affdc94efc09d8fa4478928a9a37d8989c3bc902c1d497b50355/DanielPancorbo_Lersa_Iconografia_1640.png" data-mid="152148286" border="0" src="https://freight.cargo.site/w/1000/i/72699d4ce3d7affdc94efc09d8fa4478928a9a37d8989c3bc902c1d497b50355/DanielPancorbo_Lersa_Iconografia_1640.png" /><img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/7d202041164692edce995aec6d51b32fa209fbb0b5d7169e7865fd70c94d6fdf/DanielPancorbo_Lersa_Bandera_1640.png" data-mid="151869049" border="0" src="https://freight.cargo.site/w/1000/i/7d202041164692edce995aec6d51b32fa209fbb0b5d7169e7865fd70c94d6fdf/DanielPancorbo_Lersa_Bandera_1640.png" /> Ver más proyectos https://danielpancorbo.com/Molecular-Genocosmetic Mon, 10 May 2021 16:02:01 +0000 Daniel Pancorbo https://danielpancorbo.com/Molecular-Genocosmetic <img width="950" height="630" width_o="950" height_o="630" data-src="https://freight.cargo.site/t/original/i/a63158656de5d2f5c91bee8ced802585046edaadd303b7624974d0d071bc939e/TEMPO-BOOK-WEB-GENIDENTITY-950x630-01.0.jpg" data-mid="107982138" border="0" src="https://freight.cargo.site/w/950/i/a63158656de5d2f5c91bee8ced802585046edaadd303b7624974d0d071bc939e/TEMPO-BOOK-WEB-GENIDENTITY-950x630-01.0.jpg" /> GenidentityMolecular Genocosmetic Briefing Solution The need was to showcase a range of products while providing exclusivity and vitality in the beauty salon channel. To attract attention to the product identity, we placed it in a volatile white environment. Tags Photography © Tempo <img width="950" height="630" width_o="950" height_o="630" data-src="https://freight.cargo.site/t/original/i/9da3fe215f2af5cde3879c44d29bc106c85cd611d0628a241fb2b937c53adf76/TEMPO-BOOK-WEB-GENIDENTITY-950x630-04.jpg" data-mid="107982139" border="0" src="https://freight.cargo.site/w/950/i/9da3fe215f2af5cde3879c44d29bc106c85cd611d0628a241fb2b937c53adf76/TEMPO-BOOK-WEB-GENIDENTITY-950x630-04.jpg" /> Ver más proyectos https://danielpancorbo.com/Delissimo-s Wed, 18 Mar 2020 16:27:11 +0000 Daniel Pancorbo https://danielpancorbo.com/Delissimo-s <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6c452d30f8e98de1f98360ac030c548c94794cc3e96d113389ce642d7b025a40/DanielPancorbo_Delissimos_Bodegon_01_1640.jpg" data-mid="63989985" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6c452d30f8e98de1f98360ac030c548c94794cc3e96d113389ce642d7b025a40/DanielPancorbo_Delissimos_Bodegon_01_1640.jpg" /> BorgesDelissimo’s Briefing Solution Salad dressings are common in the international market, but Borges wanted to introduce their Delissimo's range, which had not yet gained much presence beyond the Spanish borders. We developed a commercial kit in the shape of salad ingredients served in a wooden bowl. It was a fun, fresh, and illustrative idea to promote dressings in the Northern European market. Tags Art direction Packaging Illustration © Vibranding <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/4d0de1a2ae0fcab4d772da4bc86bb773e30fa3f6084d70f046e943d8aa556950/DanielPancorbo_Delissimos_Bodegon_02_1640.jpg" data-mid="63989998" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4d0de1a2ae0fcab4d772da4bc86bb773e30fa3f6084d70f046e943d8aa556950/DanielPancorbo_Delissimos_Bodegon_02_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/6405fd96c006d150b6eb02f2a7b3cc98ad5c7de4e685d18116c27db84238ecbd/DanielPancorbo_Delissimos_Mesa_1640.jpg" data-mid="63990003" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/6405fd96c006d150b6eb02f2a7b3cc98ad5c7de4e685d18116c27db84238ecbd/DanielPancorbo_Delissimos_Mesa_1640.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/84e66963c87b35a42bcb38fe1b475b19340fdc8eb78544560093323854d367a1/DanielPancorbo_Delissimos_Fichas_1640.jpg" data-mid="63990051" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/84e66963c87b35a42bcb38fe1b475b19340fdc8eb78544560093323854d367a1/DanielPancorbo_Delissimos_Fichas_1640.jpg" /> <img width="1640" height="2460" width_o="1640" height_o="2460" data-src="https://freight.cargo.site/t/original/i/02bf3ee1fbb7922ea1cf48886081524350940e1b45644d72cf5814508299dfa2/DanielPancorbo_Delissimos_Bodegon_03_1640.jpg" data-mid="63990083" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/02bf3ee1fbb7922ea1cf48886081524350940e1b45644d72cf5814508299dfa2/DanielPancorbo_Delissimos_Bodegon_03_1640.jpg" /> Ver más proyectos https://danielpancorbo.com/Refrigerated-juices Tue, 20 Dec 2022 16:43:07 +0000 Daniel Pancorbo https://danielpancorbo.com/Refrigerated-juices <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/253859ede7f4b042a69c2450d0a830e56d04ba56512975076fc4fa3ac31befa5/DanielPancorbo_Consum_Zumos_Todos_1920x1280px.jpg" data-mid="163996163" border="0" src="https://freight.cargo.site/w/1000/i/253859ede7f4b042a69c2450d0a830e56d04ba56512975076fc4fa3ac31befa5/DanielPancorbo_Consum_Zumos_Todos_1920x1280px.jpg" /> Refrigerated juicesConsum Briefing Solution Consum wanted to renew the identity of the refrigerated juice section. The idea was to create a range with a unified visual identity, focusing on the main ingredient and emphasizing the naturalness of the product. Through art direction, we established a visual hierarchy between the product, imagery, and typography. This way, the consumer sees the content first, perceiving it as fresh, natural, and freshly squeezed. Then they associate it with the main image to understand the variety. Finally, they read the description for complete comprehension. Tags Art direction Packaging © Maslow <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3405dc20187e3ea06752c2ba138dbe19912d39df690fb4efb6a4402d1c7df125/DanielPancorboConsumZumos_1920x1280px.jpg" data-mid="163996240" border="0" src="https://freight.cargo.site/w/1000/i/3405dc20187e3ea06752c2ba138dbe19912d39df690fb4efb6a4402d1c7df125/DanielPancorboConsumZumos_1920x1280px.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7ea5d49e3f46f02f0134b2610b936edaa8e39c8cf29c77841467fdea60a7b8e4/DanielPancorboConsumZumos_Detox_1920x1280px.gif" data-mid="163996293" border="0" src="https://freight.cargo.site/w/1000/i/7ea5d49e3f46f02f0134b2610b936edaa8e39c8cf29c77841467fdea60a7b8e4/DanielPancorboConsumZumos_Detox_1920x1280px.gif" />Ver más proyectos https://danielpancorbo.com/Collectable-brushes Wed, 18 Mar 2020 16:27:12 +0000 Daniel Pancorbo https://danielpancorbo.com/Collectable-brushes <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/a86ebec6ed26eda58717ccea80502629272f1a5556cd308cab86be85d8fa2fd7/DanielPancorbo_Lacer_Bodegon1_1640.jpg" data-mid="68863488" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a86ebec6ed26eda58717ccea80502629272f1a5556cd308cab86be85d8fa2fd7/DanielPancorbo_Lacer_Bodegon1_1640.jpg" /> Lacer Collectable brushes Briefing Solution A graphic communication project aimed at a young and adult audience to promote a collection of multicolored brushes. A point-of-sale action with an optimistic approach that highlights vitality through messages filled with positivity. Tags Art direction Packaging © Vibranding <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/a165132ed1f3e2afa5edcb7085a21028a8ab0770997703ebcb9907a0513426ad/DanielPancorbo_Lacer_Bodegon2_1640.jpg" data-mid="68862955" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a165132ed1f3e2afa5edcb7085a21028a8ab0770997703ebcb9907a0513426ad/DanielPancorbo_Lacer_Bodegon2_1640.jpg" /> <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/2dadafde6481eea6af851c7937c7831b6b183fc5a4da2e8dea82dd681ddd0ae1/DanielPancorbo_Lacer_Colors_1640.jpg" data-mid="68863016" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2dadafde6481eea6af851c7937c7831b6b183fc5a4da2e8dea82dd681ddd0ae1/DanielPancorbo_Lacer_Colors_1640.jpg" /> <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/bcb371b1307e822bdb26b0b5f49f970dac37896ad171c7d2354ac373c8cc02d4/DanielPancorbo_Lacer_Suena_1640.jpg" data-mid="63990269" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/bcb371b1307e822bdb26b0b5f49f970dac37896ad171c7d2354ac373c8cc02d4/DanielPancorbo_Lacer_Suena_1640.jpg" /> <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/7735d7c5ae4717dca7c1db863bde988218d61d342e9f9ae26999f2e215e94c83/DanielPancorbo_Lacer_Sonrie_1640.jpg" data-mid="63990274" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/7735d7c5ae4717dca7c1db863bde988218d61d342e9f9ae26999f2e215e94c83/DanielPancorbo_Lacer_Sonrie_1640.jpg" /> <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/91b662b7cbeef1aa2499605d6a2241f6366487293fc3bdf2d3a211727e2f814d/DanielPancorbo_Lacer_Pack_1640.jpg" data-mid="63990266" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/91b662b7cbeef1aa2499605d6a2241f6366487293fc3bdf2d3a211727e2f814d/DanielPancorbo_Lacer_Pack_1640.jpg" /> Ver más proyectos https://danielpancorbo.com/Parla-idiomes-feel-free Sun, 26 Apr 2020 00:39:58 +0000 Daniel Pancorbo https://danielpancorbo.com/Parla-idiomes-feel-free <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/e2b393cf5746b38ee398c6452bc17af6473ca9b1441740720963821d908c0206/DanielPancorbo_Cambridge-School_Claim_1640.gif" data-mid="68860222" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e2b393cf5746b38ee398c6452bc17af6473ca9b1441740720963821d908c0206/DanielPancorbo_Cambridge-School_Claim_1640.gif" /> Cambridge SchoolParla idiomes &amp; feel free Briefing Solution After receiving a mood board representing the style and tone desired by Cambridge School, we determined that they sought an aesthetic and language for a new target audience: young people. They wanted something that would make teenagers and young adults feel motivated to study and learn languages. We developed a campaign slogan and tone that stimulate freedom, combined with a universe of stickers to apply to old images. We created humorous, joyful, and youthful designs. The result is a strong identity that renews the aesthetics and language of this language academy to reach a younger target audience. Tags Awards Art direction Branding Illustration Communication Animation Anuaria Gold 2020 - Best commercial advertising campaignCLAP Platinum 2020 - Best brochure or set of of promotional leaflets CLAP Platinum 2020 - Best outdoor advertisement or campaign © Vibranding <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/9d07fa210ae241fba9b0bdf626270dbd315b6f66c6abfa3ecc71326c80d78df9/DanielPancorbo_Cambridge-School_Posters_01_1640.jpg" data-mid="68481233" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9d07fa210ae241fba9b0bdf626270dbd315b6f66c6abfa3ecc71326c80d78df9/DanielPancorbo_Cambridge-School_Posters_01_1640.jpg" /> <img width="1640" height="1094" width_o="1640" height_o="1094" data-src="https://freight.cargo.site/t/original/i/afaa3207061934d770ca86f3a6e0c8e0299271e487496f81cdc12ae42c6a90b5/DanielPancorbo_Cambridge-School_Stickers_1640.jpg" data-mid="68481261" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/afaa3207061934d770ca86f3a6e0c8e0299271e487496f81cdc12ae42c6a90b5/DanielPancorbo_Cambridge-School_Stickers_1640.jpg" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/b069bb3c94c04ea7cda4d4889f5490774cf5a3bd2357ce9dea5fb0cf8bee92ff/DanielPancorbo_Cambridge-School_Photocall_906.jpg" data-mid="68481306" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/906/i/b069bb3c94c04ea7cda4d4889f5490774cf5a3bd2357ce9dea5fb0cf8bee92ff/DanielPancorbo_Cambridge-School_Photocall_906.jpg" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/302265a1d4c40d8fb76672783514359578076a743245cba8958f664295407031/DanielPancorbo_Cambridge-School_Bodegon-01_906.jpg" data-mid="68481307" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/906/i/302265a1d4c40d8fb76672783514359578076a743245cba8958f664295407031/DanielPancorbo_Cambridge-School_Bodegon-01_906.jpg" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/88d9fe262a4796ea8c3125f0144adee5e74892784446626c2e38dd1340917374/DanielPancorbo_Cambridge-School_Cazadora_906.jpg" data-mid="68481310" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/906/i/88d9fe262a4796ea8c3125f0144adee5e74892784446626c2e38dd1340917374/DanielPancorbo_Cambridge-School_Cazadora_906.jpg" /> <img width="906" height="604" width_o="906" height_o="604" data-src="https://freight.cargo.site/t/original/i/9ba28118ce1461477c6e3cce936356083f353b97c2dc0560997389f25169ecaa/DanielPancorbo_Cambridge-School_Bodegon-02_906.jpg" data-mid="68481312" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/906/i/9ba28118ce1461477c6e3cce936356083f353b97c2dc0560997389f25169ecaa/DanielPancorbo_Cambridge-School_Bodegon-02_906.jpg" /> <img width="1640" height="1093" width_o="1640" height_o="1093" data-src="https://freight.cargo.site/t/original/i/850d38334d5c71e298bc222584ae014471a7738c965cb4a8f71bbe512b82f733/DanielPancorbo_Cambridge-School_Posters_02_1640.jpg" data-mid="68481315" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/850d38334d5c71e298bc222584ae014471a7738c965cb4a8f71bbe512b82f733/DanielPancorbo_Cambridge-School_Posters_02_1640.jpg" /> Ver más proyectos